Some people think that designing a logo is nothing but a simple idea that is essentially meaningless. After all, it is the brand that matters, isn’t it? However, developing a logo is a long and important task. A logo is the visual representation of a company, something that people have to recognise as soon as they see it and immediately know what the logo means. That doesn’t necessarily mean it has anything to do with the product. The Nike tick, for instance, has little to do with shoes or sports. Let’s take a look at some of the world’s most famous logos and where their design came from.
The three stripes you will see on the Adidas logo stand for a mountain. The mountain stands for the challenges and hardships that we all come across, but also for the goals that we have and how good we are at achieving our goals.